About this tool
BIMI (Brand Indicators for Message Identification) lets mailbox providers show your logo next to authenticated mail. It needs three things: DMARC at enforcement, a TXT record at default._bimi.<domain> pointing to an SVG logo, and — for Gmail and Apple Mail — a certificate proving you may use the logo.
This checker reads the record, checks your DMARC policy, downloads the logo and runs basic SVG Tiny PS checks, and inspects the certificate file if one is published.
How to read the results
- DMARC — must be
p=quarantineorp=reject; Gmail also requires pct=100. - l= — HTTPS URL of the logo in SVG Tiny PS format (version 1.2, baseProfile tiny-ps, with a <title>, no scripts or external references).
- a= — HTTPS URL of a PEM file with a VMC (Verified Mark Certificate, needs a registered trademark, gives Gmail's blue checkmark) or a CMC (Common Mark Certificate, for logos in public use for at least 12 months).
Limitations
- The certificate chain and the logo hash embedded in the certificate are not validated. The SVG checks are basic, not a full SVG Tiny PS schema validation.
- Mailbox providers apply their own reputation rules; a valid setup does not guarantee the logo is shown.
Frequently asked questions
Do I need a VMC for BIMI?
Gmail and Apple Mail require a VMC or CMC. Yahoo can show logos without a certificate for senders with good reputation.
What is the difference between VMC and CMC?
A VMC requires a registered trademark and unlocks Gmail's verified checkmark. A CMC does not need a trademark but requires the logo to have been used publicly for at least a year.
How do I make an SVG Tiny PS logo?
Export a square SVG, then convert it with a BIMI SVG conversion tool so it has version="1.2", baseProfile="tiny-ps", a
Why doesn't my logo show even though everything passes?
Providers also look at sending volume and reputation, and caching can delay changes by days.
What does BIMI stand for?
Brand Indicators for Message Identification.
Where is the BIMI record?
A TXT record at default._bimi.yourdomain.